Welcome to our most recent edition of the exhibitions and events newsletter. This year certainly has flown and it’s startling to realise that we are already in the throes of winter.

Good news for exhibition and event companies is that South Africans will gladly brave the cold as they cannot resist the lure of exciting conventions and events.  A major draw card to exhibitions that are often in their successive years is the fantastic networking opportunities that it brings.

Delegates come to respect and revere the brands and the giveaways and happy crowd jostling is all a part of the whole experience.  Exhibition management companies are incorporating a much more holistic approach to their strategies.  
The idea is to create an event that will ensnare your senses with everything including, décor, colour, smell, touch, and sound.  Paying attention to detail and appealing to the markets emotions  is certainly a recipe for success.

Whether it is a wedding or a convention or product launch, consumers want value for money.  In addition to sourcing the ideal venue, recruiting the best project management staff and services – it is imperative that consumers get value for money.

Organisation is key when you plan an event. One important component of staying organised is having a timeline for your event. A timeline should include all of the tasks needed to make your event a success and a due date for having them completed. It is important to keep the time line updated if new tasks become necessary and as tasks are completed. Communication between everyone involved in planning is very important so that every task is completed and efforts aren’t duplicated.

Should the event be an annual occurrence exhibition companies must ensure that the first one is a major success. 

Our valued clients have put together some great tips and very relevant advice for you.  
Please visit www.fmessentials.com  for  a  listing of all your exhibition and event companies and service providers.