Online Marketing

Our Digital Services

e-MARKETINGE-Marketing

Cold Press Media have developed a unique understanding of digital & online media. As digital content can be updated quickly, and can be uniquely customised to suit the needs of the audience, it is a very versatile media opportunity. We publish a wide range of digital content including newsletters, dedicated e-mailer campaigns, website profiles and an online press room. The publications are aimed at readers who need specific business-to-business content. Our readers are decision makers in business and industry and high net worth individuals.

The online platform was created to offer our clients (and in turn their clients), a relevant, easily accessible, business-to-business communication tool. We are able to implement and publish fully integrated online campaigns, that extend our customers’ brands cost effectively.

Our online marketing campaigns are designed to create brand presence and broader exposure. By participating in this format you are assured that you will reach decision makers with a high disposable income in the corporate arena. Creating a specialised online marketing profile for readers seeking specific business-to-business information and services means your company’s footprint goes beyond your physical and geographic location and expands nationally.

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DEDICATED MAILERSDedicated E-mailers

Reaching our targeted readers of our guides one-on-one is very powerful and a once off e-mailer, designed by Cold Press Media, specifically promoting your brand, (both regional and national) could be just the ticket. In consultation with us, we can the tailor the content and the distribution to your needs.

WEBSITE PROFILESWebsite Profile

Generating a website profile on one of our digital platforms is a cost-effective and professional method for your company to communicate your news to the readers of our guides. Your web profile will feature a gallery of product or service related images, illustrate your corporate social responsibility, Green, as well as your BEE status. Your potential customers will know who they are dealing with instantly.

PRESS ROOMPress Room

The benefit of the press room is that it is a ‘live’ tool which offers your company a constant and relevant communication platform on special events, competitions, new company developments, mergers & acquisitions, BEE status accolades,awards and social responsibility programs. Utilised correctly, this ‘press room’ can be a constant touch point for your existing and new customers, giving them the ability to read about your company without being ‘actively marketed’ to.

BANNER MARKETING

E-banners are available on our FM Essentials and OPSA digital newsletters and are a great way for merchants and service providers to get further exposure to the readers of those publications. As the newsletters go out on a quarterly basis you can opt to have more than one banner throughout the year to create more interest for your product and service.

NEWSLETTERSDigital Newsletter

Our digital newsletters are sent out quarterly to carefully selected target audiences. Each campaign is target and project specific, with the objective of being relevant and interesting by creating brand extensions and top-of-mind awareness.

Become an editorial partner in our quarterly online newsletter and we will tailor your communication to assist your business in establishing a relationship with our discernible audiences.

DIGIZINEdigizines

Digital magazines or Digizines are an effective and cost-effective way to reach a large targeted audience in the popular and easily accessible digital space.

Digizines are available for all our publications although the only dedicated stand-alone digizine right now is the ‘Business Travel in Africa’ digizine available to OPSA members. Business Travel in Africa offers a one-stop information portal with up-to-date content and information uniquely customised to keep your service offering top of mind.

Creating a funnel effect

The internet has become an integral business tool for most organisations and is used extensively when it comes to finding information or sourcing suppliers and service providers. The biggest challenge with the internet however, is that is has no filtering mechanism to ensure the information sourced is accurate and the suppliers found, genuine.

Cold Press Media have developed a unique understanding of digital & online media. As digital content can be updated quickly, and can be uniquely customised to suit the needs of the audience, it is a very versatile media opportunity.

We publish a wide range of digital content including newsletters, dedicated e-mailer campaigns, website profiles and have an online press room. The publications are aimed at readers who need specific business-to-business content. The online platform was created to offer our clients (and in turn their clients), a relevant, easily accessible, business-to-business communication tool. We are able to implement and publish fully integrated online campaigns, that extend our customers’ brands very cost effectively.

Our online marketing campaigns are designed to create brand presence and broader exposure, meaning your company’s footprint goes beyond your physical and geographic location and expands nationally.